March 18, 2013

State of Alabama
Press Release: Homeland Security, Department of

Billboard Recommends Steps You Should Take During An Active Shooter Event

Posted on: 5:35 pm, March 15, 2013, by Matt Kroschel, updated on: 10:28pm, March 15, 2013HUNTSVILLE, Ala. (WHNT) – You may have noticed newly installed billboards in Alabama with images of people running and the words “Active Shooter Protocol” and “Run, Hide Fight.”

The boards are the latest addition to a state-wide advertising campaign to get out the word about what to do if you find yourself in an active shooting situation while at work or in any public place.

Officials with the Homeland Security say there are boards in most major cities in the state. They are being paid for with a $50,000 federal grant and will be in place until July.

(Matt Kroschel WHNT)

(Matt Kroschel WHNT)

The billboards direct people to a website where they can view a training video on how to deal with an active shooter event.

Click the link below to watch the video.

Below are the tips Homeland Security experts recommend. Officials say an individual must use his/her own discretion during an active shooter event as to whether he/she chooses to run to safety or remain in place. However, best practices for surviving an active shooter event are listed below.

  • Awareness and Preparation: Take time to understand your surroundings and environment before an emergency occurs.
    Ask yourself, “What if?” questions and develop a plan.

Make a decision, trusting your instincts, to take action to protect yourself to survive the situation. You generally will have three options:

  • Run: Can you safely escape?
  • Hide: Is there a good place to hide?
  • Fight: Will you take out the shooter?


  • If you can and you deem it safe, get out and get to a safe place.
  • You will have to rely partially on instinct.
  • Leave belongings behind, but take your cell phone if it is handy.


  • Find a hidden location.
  • Find protection behind furniture if possible.
  • Find a room that locks if you can.
  • If possible, close and lock the outside door to the room. Blockade the door with furniture or other heavy objects.
  • Close the blinds, turn off the lights, remain quiet, silence cell phones, spread out away from other individuals, and move behind available cover.
    Stay on the floor, away from doors or windows, and do not peek out to see what may be happening.
  • Make a plan with others in the room about what you will do if the shooter enters. Make a total commitment to action and act as a team with others.
  • Do whatever is necessary to survive the situation.
  • If possible and safe to do so, report the location of the assailant.


  • Drop to the ground immediately, face down as flat as possible. If within 15-20 feet of a safe place or cover, duck and run to it.
  • Move or crawl away from gunfire, trying to utilize any obstructions between you and the gunfire. Remember that many objects of cover may conceal you from sight, but may not be bulletproof.
  • When you reach a place of relative safety, stay down and do not move. Do not peek or raise your head in an effort to see what may be happening.
  • Wait and listen for directions from Public Safety and/law enforcement personnel.


  • An individual must use his/her own discretion about when he or she must engage a shooter for survival.
  • Make a plan as to how you will survive the situation.
  • Make a total commitment to action and act as a team with others if possible.
  • Do whatever is necessary to survive the situation.


  • Warn others.
  • Help others escape.
  • Keep others away from the danger area.
  • Help the injured.
  • Help others stay calm.


  • Call 9-1-1 to report the appropriate authorities. Do not assume that someone else has reported the incident. Be persistent; phones may be jammed.
  • Calmly identify yourself and your exact location. Remain calm and answer the dispatcher’s questions. The dispatcher is trained to obtain the necessary and required information for an appropriate emergency response.
  • If safe to do so, stop and take time to get a good description of the criminal. Note height, weight, sex, race, approximate age, clothing, method and direction of travel, and his/her name, if known.
    If the suspect is entering a vehicle, note the license plate number, make and model, color, and outstanding characteristics. All of this takes only a few seconds and is of the utmost help to the responding officers.

(Information provided by the Alabama Department of Homeland Security) 

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