January 31, 2012

State of Alabama
Press Release: Alabama Department of Commerce

Hyundai's Alabama Plant, Employees To Be Featured in Super Bowl Ad

The Birmingham News- January 30, 2012
Nearly 200 employees of Hyundai's Montgomery auto plant will be featured in a TV spot to air during this Sunday's Super Bowl. The Korean automaker, in its fifth consecutive year as a Super Bowl sponsor, has used the big stage to show off its Alabama employees and products in previous years.

This year's ad, one of a slate of five overall, is called "All for One." It features the theme song of the movie "Rocky," and the company used a vocal coach to train the Montgomery workers.

Another ad is all about the Elantra, the Montgomery-made compact sedan that won the North American Car of the Year award at this year's Detroit auto show.

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