October 6, 2011

State of Alabama
Press Release: Agriculture and Industries, Department of

Food Safety Inspectors conducting Effectiveness Checks on Recalled Velveeta and Mrs. Freshley’s Products

Montgomery, AL - The Department of Agriculture and Industries Food Safety inspectors are conducting effectiveness checks today on two voluntarily recalled products. The first voluntary recall is for three varieties of Velveeta Shells & Cheese Single Serve Microwaveable Cups with limited “best when used by” dates as a precaution due to the possible presence of small, thin wire bristle pieces.

The following products are being recalled: Velveeta Shells & Cheese Original Microwaveable Cups, Velveeta Shells & Cheese Original Four Pack Microwaveable Cups, Velveeta Shells & Cheese Made with 2% Milk Microwaveable Cups, Velveeta Shells & Cheese Made with 2% Milk Four Pack Microwaveable Cups, and  Velveeta Rotini & Cheese Broccoli Microwaveable Cups. Specific UPC codes are available at

No other Kraft Foods products are being recalled. There have been no reports of consumer injuries or complaints. Kraft Foods is issuing this voluntary recall out of an abundance of caution. Consumers who purchased affected “best when used by” dates of these products should not eat them. They should return them to the store of purchase for an exchange or full refund. Consumers also can contact Kraft Foods Consumer Relations Monday through Friday at 1-800-308-1841.

The second voluntary recall was issued by Flowers Foods for Mrs. Freshley’s multipack cereal bars, labeled in English/French, because they may contain undeclared non-fat dry milk. People who have allergies to dairy products run the risk of serious or life-threatening allergic reaction if they consume these products. No illnesses have been reported to date.

Specific product s affected are: Mrs. Freshley’s Canadian Label Apple Cinnamon Fruit and Pastry Cereal Bars, Mrs. Freshley’s Canadian Label Blueberry Fruit and Pastry Cereal Bars, and Mrs. Freshley’s Canadian Label Strawberry Fruit and Pastry Cereal Bars. These products were distributed to discount stores nationwide in the dual-language (French/English) multipack carton.

The recall was initiated after Flowers discovered that product containing non-fat dry milk was distributed in packaging that did not reveal the presence of milk, and that product labeled for sale and distribution in Canada was sold for distribution in the U.S.

Much of the product involved has been contained within the distribution system. Out of an abundance of caution, Flowers issued the voluntary recall and is advising its trade customers to withdraw these products from sale. The company is in the process of recovering the product involved and is in contact with the Food and Drug Administration (FDA) and the Canadian Food Inspection Agency (CFIA) to ensure the continued safety of those consumers who may be impacted by this issue. The company also has reported the recall to the Food Allergy & Anaphylaxis Network.

Canadian and U.S. consumers who have purchased the dual-language (English/French) labeled Mrs. Freshley’s cereal bars are urged to return them to the place of purchase for product replacement or refund. No other Mrs. Freshley’s cereal bars are included in this recall; only Mrs. Freshley’s cereal bars in dual-language packages are involved.

Consumers with questions may call Flowers’ Consumer Relations Center at 1-866-245-8921. The center is open Monday through Friday from 8:00 a.m. to 5:00 p.m. Eastern time. Consumers also may contact the center via e-mail by visiting the Contact Us page at www.mrsfreshleys.com.



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