October 1, 2020

State of Alabama
Press Release: Alcoholic Beverage Control Board

ABC Board to Conduct Limited Whiskey Release Sweepstakes

Oct. 1, 2020 - Alabama’s allocation of Pappy Van Winkle Bourbon and other hard-to-get whiskeys will be available for purchase at eight ABC stores Nov. 9.

   Beginning Monday, Oct. 5 and ending Sunday, Oct. 25, Alabama residents of legal drinking age will be given an opportunity to enter the Alabama ABC Select Spirits 2020 Limited Release Sweepstakes, where 100 winners will be drawn at random for each location listed below to purchase restricted quantities of highly coveted whiskey brands.

   Participants must possess and present a valid State of Alabama Driver’s License to purchase these allocated items.  The sweepstakes is also open to active military stationed in Alabama who are at least 21 years of age and can provide proof of current Alabama residency.

   Sweepstakes winners will be notified by ABC on Oct. 27 and awarded a specific place in line (place 1 through 100) for the event at their chosen locations. Winning a place in line does not guarantee any specific product. 

   Each location will also allow any person of legal drinking age who does not have a guaranteed position in line to participate in the walk-up line. The participants in this line will be allowed to enter the store in the order in which they arrived after sweepstakes winners have completed their purchases.

   The eight ABC stores participating in the 2020 Fall Sweepstakes are:

ABC Store #4 – 1199 S. Donahue Dr., Auburn, AL 36830

ABC Store #53 – 8115 Hwy. 72 West, Madison, AL 35758

ABC Store #55 – 201 Rele St., Mountain Brook, AL 35223

ABC Store #58 – 3232 Galleria Cir., Ste. 110, Hoover, AL 35244

ABC Store #67 – 160 Baldwin Sq., Fairhope, AL 36532

ABC Store #87 – 6941 Bellingrath Rd., Theodore, AL 36582

ABC Store #102 – 3420 McFarland Blvd. East, Tuscaloosa, AL 35405

ABC Store #175 – 2786 Eastern Blvd., Montgomery, AL 36117


   Due to current COVID-19 protocols, the public is not allowed on ABC store property before 8 a.m. when on-site registration opens for sweepstakes winners and walk-up line participants.

   These highly-allocated whiskeys will be offered on a first come, first served basis and cannot be reserved or placed on hold. 

   Products available on the day of the limited release event will be organized in to three different tables. Once inside the venue, the participant will be able to choose no more than one bottle from Table A (contains the most highly allocated products), two total bottles from Table B (second-most allocated products and must be two different products), and up to two bottles of every other product available in the release or in inventory at the selected location.

   In an effort to ensure a safe shopping environment, participants are required to vacate the property until their assigned shopping time. 

   Please visit https://alabcboard.gov/productsweepstakes to enter and to read the full terms and conditions of the sweepstakes.


About Alabama Alcoholic Beverage Control Board:     
Created by the Alabama Legislature in 1937, the Alabama ABC Board controls alcoholic beverages through distribution, licensing, enforcement and education. The Board operates 174 retail stores that sell alcohol to consumers. Also, the Board conducts a school-based, anti-underage drinking program – Under Age, Under Arrest – that has reached approximately 150,000 middle school, junior high, high school and college students.

Media Contacts:
Dean R. Argo
Government Relations Manager
(334) 213-6330

Daniel Dye
Public Information Specialist
(334) 290-4259

  • For more information, visit http://abcboard.alabama.gov
  • For more state-wide press releases, click here