Over the
last few months, licensees have requested that the agency take a fresh look at
the Code Section that for years was interpreted to allow only beer to be served
in pitchers. Alabama code section 28-3A-25(a)(9) says it is unlawful: "For any
person to fortify, adulterate, contaminate, or in any manner change the
character or purity of alcoholic beverages from that as originally marketed by
the manufacturer, except that a retail licensee on order from a customer may
mix a chaser or other ingredients necessary to prepare a cocktail or mixed
drink for on-premises consumption."
Even though
most of the recent interest shown by licensees focused on the serving of
Margaritas, the Code speaks to beverages that are “customarily” served in
pitchers. Licensees that traditionally serve pre-mixed alcoholic beverages in
pitchers will be allowed to continue this practice. The menus of many
restaurants and bars in Alabama already offer several beverages by pitcher.
This updated interpretation should give licensees the flexibility they need to
meet the needs of their customers, while maintaining the integrity of the
original rule.
Alabama is
recognized nationally by both regulators and those within the alcohol and
restaurant industry for its well-designed system of checks and balances when it
comes to alcohol. The ABC Board prides itself on being responsive to licensees’
concerns, while promoting temperance and protecting the health and safety of
the citizenry, as its mission requires.